People have unlimited wants and there are limited resources, so people have to make choices on what to buy with their income by evaluating marginal benefits and marginal costs. I would like to share my thoughts on a craze of today...healthy food, in this case, healthy snacking...on ice cream. Everybody these days seem to want low Carb, low fat, sugar, calories..low everything, if not sugar free calorie free, etc. Consumer's tastes are changing to this healthy ice cream ( for example, my employer, D'Lites). This change in demand has been triggered by Americas need to decrease the obesity issues or people who are just trying to lead healthier lifestyles, which is understandable, everyone deserves a treat sometime. As people become more health conscious D'Lites is growing more and more. Therefore there is a shift occurring to the right on the D'Lites demand curve per se.
With that being said, I would like to add that I took notice to a new ice cream shop that has opened up a mile away from D'Lites. My first thought was "ooohh..competition"; But theres nothing wrong with that, competition is a main aspect in a market economy, and many aspects come in to play, such as taste which I've previously talked about, price, demand, supply, income, many things really. Specialization also is a key point. D'Lites specializes in Healthy ice cream and other healthfood products and this new shop does not, so in the long run that could be an advantage if that's the direction that consumers tastes stay in, which for now im predicting that it will, but who knows.
